Managing Change

There is always a desire to achieve breakthrough innovation; to design a truly differentiated new service. However in Wealth Management, these are rare beasts. In reality most successful propositions are a combination of factors that have already proven to be in demand and are then well packaged for the defined target audience. Most of these targets are being addressed by several wealth managers with broader similar offerings. The difference in relative success and failure is typically driven by how well they meet the needs of these specific customers. Too often large scale strategic initiatives end with a market launch that attracts little real client conversion or positive reaction once the PR campaign is over. Read More

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